Bernie Horn and Gloria Totten work for thePublic Leadership Institute,a nonprofit policy and leadership center.They've writtenVoicing Our Values: A Message Guide for Policymakers and Advocates.It offers good advice for progressive candidates and campaign workers on how to win over voters.The fourth edition is available online (as HTML)here,and for downloading (as PDF)here.Older editions of the book offer some different content that's still worth a look.The third edition is available for downloading (as PDF)here.The second edition is available for downloading (as PDF)here.
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